Magazine

In the previous blog we talked about the birth of the first fashion shows, its evolution over the years and its function, leading up to the current representations of fashion, all of which are grouped together in what will be called Settimana della Moda (Fashion Week). Fashion Week takes place... Read More

The evolution of fabrics in the fashion world For thousands of years, our species went around the world completely naked. The human species’ need to cover the body has, however, very ancient origins. Initially, the only raw material available was animal skin with which they made, very roughly, tunics to…

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Price is what you pay. Value is what you get. Famous quote from Mr. Warren Edward Buffett, famous American tycoon. Although the phrase was intended for different fields, it can be brought back to the world of fashion and in particular to the tailoring of a made-to-measure garment. The price…

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We understand that those who decide to opt for a made-to-measure suit are strongly motivated by the desire to distinguish themselves from others, to assert their own personality and taste, rejecting the schemes imposed by conformism; nevertheless they demand that their suit be exclusive, that it become their second skin,…

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Artisan tailoring opens up to e-commerce Following the strong impact of the health emergency, the online clothing sector has become a significant component of the Italians’ shopping basket, bringing many new digital users closer to e-commerce and positively impacting the purchase frequency of existing web shoppers. Online fashion, one of…

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We are thinking about buying a new suit and we often read or hear about terms that we sometimes don’t know exactly what they mean. Let’s pick out the differences that will certainly come in handy as soon as we need to enrich your wardrobe. Let’s start with the simplest:…

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